Back in the halcyon days of the internet, Foursquare was all the rage. Everyone loved checking into their favorite places, taking the mayorship, leaving silly notes. We decided to enhance this experience even more with some good ol' gamification. Gumshoe was built atop the Foursquare engine, letting users follow a mystery story that took place in the locations they were already visiting. With points and badges, users could keep score and challenge their friends. Businesses loved it because they could create custom stories and check-ins, driving business. When it came to the game of Gumshoe, everybody was a winner.